The Economics of Attention – read online

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    Avenged Jacobs

    The Economics of Attention
    Style and Substance in the Age of Information

    by Richard A. Lanham

    The Economics of Attention – READ MORE

    • ISBN: 9780226468822 (0226468828)
    • Language: english
    • Format: hardcover, 326 pages
    • Release date: April 21, 2006
    • Author: Richard A. Lanham
    • Genres: communication
    • Awards: Erving Goffman Award for Outstanding Scholarship in the Ecology of Social Interaction (2007)
    • Publisher: University of Chicago Press

    About The Book

    If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. 

    With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world — not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. 

    Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.

    Online The Economics of Attention Richard A. Lanham read online on Books-a-Million. FictionBook ebook The Economics of Attention for iOS. TXT book The Economics of Attention download on Powells.

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