Ten Deadly Marketing Sins – read online – 9780471650225

top フォーラム メンバー募集用BBS Ten Deadly Marketing Sins – read online – 9780471650225

このトピックには0件の返信が含まれ、1人の参加者がいます。1 ヶ月、 1 週前 Caitlin Ware さんが最後の更新を行いました。

1件の投稿を表示中 - 1 - 1件目 (全1件中)
  • 投稿者
    投稿
  • #3100 返信

    Caitlin Ware

    Ten Deadly Marketing Sins
    Signs and Solutions

    by Philip Kotler

    🔰 Ten Deadly Marketing Sins ~ CLICK HERE 🔰

    • Format: hardcover, 152 pages
    • Genres: business, management, economics
    • Language: english
    • Publisher: Wiley
    • ISBN: 9780471650225 (0471650226)
    • Release date: April 2, 2004
    • Author: Philip Kotler

    About The Book

    Marketing’s undisputed doyen offers an unbeatable guide on what not to do

    As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can’t be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they’re glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest.

    Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships.

    Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing.

    Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University’s Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.

    MOBI Ten Deadly Marketing Sins Philip Kotler buy for iOS. EPUB book Ten Deadly Marketing Sins download on Kobo. MP3 ebook Ten Deadly Marketing Sins. TXT book Ten Deadly Marketing Sins by Philip Kotler read PocketBook on Amazon. Hardback ebook Ten Deadly Marketing Sins on Android.

1件の投稿を表示中 - 1 - 1件目 (全1件中)
返信先: Ten Deadly Marketing Sins – read online – 9780471650225
あなたの情報: