Copy Chasers on Creating Business-To-Business Ads
by Ed Lawler
? Copy Chasers on Creating Business-To-Business Ads • Read More ?
- Language: english
- Release date: March 1, 1994
- Publisher: Ntc Pub Group
- Format: hardcover, 224 pages
- ISBN: 9780844234700 (0844234702)
- Author: Ed Lawler
About The Book
Create ads that amaze, attract, amuse, and sell. Ten award-winning ads are scrutinized by “The Copy Chasers”, a panel of experts whose cogent analyses have been the best-read feature of Business Marketing magazine for over 50 years. You’ll see how each ad illustrates one of the 10 “golden rules” of compelling business-to-business copy.
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