(PDF) Copy Chasers on Creating Business-To-Business Ads

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    Elizabeth Young

    Copy Chasers on Creating Business-To-Business Ads
    by Ed Lawler

    🔥 Copy Chasers on Creating Business-To-Business Ads • Read More 🔥

    • Language: english
    • Release date: March 1, 1994
    • Publisher: Ntc Pub Group
    • Format: hardcover, 224 pages
    • ISBN: 9780844234700 (0844234702)
    • Author: Ed Lawler

    About The Book

    Create ads that amaze, attract, amuse, and sell. Ten award-winning ads are scrutinized by “The Copy Chasers”, a panel of experts whose cogent analyses have been the best-read feature of Business Marketing magazine for over 50 years. You’ll see how each ad illustrates one of the 10 “golden rules” of compelling business-to-business copy.

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