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Bella BrubakerInclusive Branding
The Why and How of a Holistic Approach to Brands
by Klaus Schmidt? Inclusive Branding · CLICK HERE ?
- Author: Klaus Schmidt
- ISBN: 9780333980798 (0333980794)
- Format: hardcover, 200 pages
- Release date: February 8, 2003
- Language: english
- Publisher: Palgrave Macmillan
About The Book
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today’s pressing global business issues. Compelling case studies from leading organizations in a variety of industries show the practical necessity of holistic brand thinking, and its results.
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