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2020年12月16日 9:27 AM #4206
Heads in Beds
Hospitality and Tourism Marketing
by Ivo Raza
- Author: Ivo Raza
- Format: paperback, 272 pages
- Genres: memoir
- Language: english
- Release date: May 28, 2004
- Publisher: Pearson
- ISBN: 9780131101005 (0131101005)
About The Book
This practical book provides guidelines and tips about travel and tourism marketing that can be put to immediate use. Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else — marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.
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