(FB2) The First Adman : 9781906469399

top フォーラム メンバー募集用BBS (FB2) The First Adman : 9781906469399

このトピックには0件の返信が含まれ、1人の参加者がいます。3 年、 4 ヶ月前 Andie Thompson さんが最後の更新を行いました。

1件の投稿を表示中 - 1 - 1件目 (全1件中)
  • 投稿者
  • #2820 返信

    Andie Thompson

    The First Adman
    Thomas Bish and the Birth of Modern Advertising

    by Gary Hicks, Simon Groves

    The First Adman ~ Click Here

    • Format: paperback, 212 pages
    • Author: Gary Hicks, Simon Groves
    • Release date: November 8, 2012
    • ISBN: 9781906469399 (1906469393)
    • Publisher: Victorian Secrets
    • Language: english

    About The Book

    The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself.

    Bish’s promotional creativity helped the old state lottery raise the equivalent of £2 billion for good causes, also bringing him great wealth. Hiring the essayist Charles Lamb as a copywriter and George Cruikshank to illustrate his advertisements, Bish professionalised ad campaigns. Techniques he pioneered include spin doctoring, graphic design, modern typography, direct marketing, and even early market research. Unfortunately his talents did not prevent him from being expelled from both the Stock Exchange and the House of Commons.

    Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media.

    MP3 ebook The First Adman Gary Hicks Kindle. FictionBook The First Adman buy on Dymocks. FB2 book The First Adman read online for PocketBook on Booktopia.

    Paperback book The First Adman by Gary Hicks download. Hardcover The First Adman download on iPad. EPUB ebook The First Adman Gary Hicks on IndieBound.

    Online The First Adman by Gary Hicks read on Book Depository. Hardback book The First Adman buy cheap on PC. PDF ebook The First Adman by Gary Hicks on Powells.

1件の投稿を表示中 - 1 - 1件目 (全1件中)
返信先: (FB2) The First Adman : 9781906469399