(ePUB) Cases in Advertising Management

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    Jason Bolden

    Cases in Advertising Management
    by Larry D. Kelley, Donald W. Jugenheimer

    Cases in Advertising Management • CLICK HERE

    • Author: Larry D. Kelley, Donald W. Jugenheimer
    • Format: paperback, 120 pages
    • ISBN: 9780765622617 (0765622610)
    • Language: english
    • Publisher: Routledge
    • Release date: April 15, 2009

    About The Book

    “Cases in Advertising Management” offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction (‘How to Analyze a Case Study’) is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

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