Before the Brand – read online – 9780071393096

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    Dora Blom

    Before the Brand
    Creating the Unique DNA of an Enduring Brand Identity

    by Alycia Perry

    ? Before the Brand — Click Here ?

    • Author: Alycia Perry
    • Release date: December 18, 2002
    • Format: paperback, 228 pages
    • Language: english
    • ISBN: 9780071393096 (0071393099)
    • Publisher: McGraw-Hill Companies

    About The Book

    How to create a relevant, distinctive brand identity

    Before you start building a brand through advertising, marketing, and public relations, you had better know the difference between identity and image in order to establish an effective, enduring brand identity—a verbal, visual, and experiential formula that bestows credibility and attracts attention. Before the Brand is a crash course in brand identity basics that describes successful long-term strategies for creating and refocusing brand identities for all types of companies, products, services, and technologies.

    Knowing one’s true identity makes it easier to speak the right message to intended audiences and allows for a strong, consistent, relevant, and differentiated brand. This persuasive primer is packed with case studies that glance into the identities of such premier brands as Nutrasweet, Intel, Gatorade, FedEx, and many more. It introduces the controllable elements of brand identity—positioning strategy, brand name, nomenclature, tag line, logo, and more—and shows marketers how to:

    Develop simple, flexible positioning strategies Create a brand name that hits home with your market Create a dynamic, visual brand personality Reinforce the brand identity through messaging Leverage identity opportunities through cobranding and other formulas

    Hardback book Before the Brand on Audible. Hardcover Before the Brand Alycia Perry read online on iPad. Online ebook Before the Brand by Alycia Perry download on Kobo. TXT Before the Brand buy cheap Android.

    EPUB ebook Before the Brand download for PocketBook on Powells. FB2 book Before the Brand by Alycia Perry buy. PDF Before the Brand Alycia Perry read for PC. MOBI book Before the Brand on Amazon.

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